Tencent Music Entertainment (TME), the largest music company in China, will launch a new joint-venture record label with Warner Music Group (WME) the two labels announced Monday afternoon. Along with the formation of the new label, TME and WMG said they have secured a new licensing deal to keep WMG’s …
Read More »Major Companies Are Boycotting Facebook Ads, But Major Music Companies Keep Spending
On June 30th, Couch Guitar Straps received a warning from a potential customer. The man wanted to buy a new guitar strap, but he was upset that Couch was running Facebook ads at a time when a growing number of companies — including Eddie Bauer, Magnolia Pictures, Patagonia, and Ben …
Read More »Warner Music's Newest Artists Are… Hot Wheels and Barbie
Warner Music Group and major toy maker Mattel have entered a multi-year exclusive distribution deal, the two companies announced on Friday, giving Warner access to Mattel’s catalog of over 1,000 children and family friendly songs from iconic toy brands including Hot Wheels, Barbie, American Girl, Fisher-Price and Thomas and Friends. …
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